Baltimore Country Club
Shown above is an advertisement for an event at Baltimore Country Club (BCC). This particular advertisement was featured in the bimonthly newsletter. The fun design was based on the Laua-themed party. It was important to entice members to participate because it showed what the club offered for their membership and also helped gain revenue for the club.
BCC needed a printed youth activities guide. The booklet was in full color on glossy cardstock. To complete this task, a structured layout and colorful palette had to be chosen. Next, collaborate with all departments, gathering information, proofreading, and making sure everything needed was included. There was a lot of information for each program, which made it difficult to make the content flow, be consistent, organized, and fit within the ten-page limit. The overall style reflected the fun summer program BCC had to offer.